@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Manrope:wght@400;500;600;700;800&display=swap');
:root{--ink:#171717;--paper:#faf9f6;--line:#deded8;--muted:#5d5d5b;--lilac:#e9e3fa;--lime:#e6eeaa}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button,input{font:inherit}a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible{outline:3px solid #7954ca;outline-offset:5px}.skip{position:absolute;top:-70px;background:white;padding:10px;z-index:5}.skip:focus{top:0}header{max-width:1320px;margin:auto;display:flex;align-items:center;justify-content:space-between;padding:28px 48px 22px}.logo{width:122px;height:auto}.header-label{font-size:11px;letter-spacing:2px;margin-left:auto;margin-right:36px}.header-cta{font-size:13px;border:1px solid var(--ink);padding:9px 18px;border-radius:30px}nav{display:flex;justify-content:center;gap:36px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:13px 20px;font-size:13px;overflow:auto;white-space:nowrap}nav a:hover{color:#7954ca}.wrap{max-width:1200px;margin:auto;padding:88px 40px}.hero{display:grid;grid-template-columns:1.1fr 1fr;gap:60px;padding-top:70px;padding-bottom:70px;align-items:center}.eyebrow{font-size:11px;font-weight:700;letter-spacing:2px;margin:0 0 24px}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:Manrope,Arial,sans-serif;line-height:1.12;letter-spacing:-1.5px}h1{font-size:clamp(42px,5.1vw,66px);font-weight:600;margin-bottom:26px}h1 span{color:#6b54a2}h2{font-size:42px;font-weight:600;margin-bottom:20px}h3{font-size:23px;letter-spacing:-.6px;line-height:1.25;margin-bottom:12px}p{color:var(--muted);margin-bottom:20px}.lead{font-size:18px;max-width:440px}.buttons{display:flex;align-items:flex-start;flex-direction:column;gap:20px;margin-top:30px}.button{background:var(--ink);color:white;padding:15px 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40px;display:flex;justify-content:space-between;font-size:12px;font-weight:500;gap:15px}.section-head{display:grid;grid-template-columns:1.2fr 1fr;gap:80px;margin-bottom:36px;align-items:end}.section-head p:last-child{max-width:450px}.section-head .eyebrow{margin-bottom:15px}.section-head h2{margin-bottom:0}.essentials{display:grid;grid-template-columns:1fr 2fr;gap:24px}.black{background:var(--ink);color:white;padding:32px;border-radius:6px}.black p{color:#c8c8c8}.black h3{font-size:32px}.black ul{padding-left:18px;font-size:14px;line-height:2}.small{font-size:12px}.black .small{margin-bottom:0;margin-top:25px}.essentials-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px;padding:14px 10px 0 24px}.essentials-grid b{font-size:11px;color:#705393;display:block;margin-bottom:18px}.essentials-grid p{font-size:14px}.ideas-section{background:#eeeee8}.filters{display:flex;gap:10px;flex-wrap:wrap;margin:30px 0 20px}.filters button{cursor:pointer;border:1px solid #cdcdc6;padding:8px 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p{font-size:14px}.mini-pills{display:flex;gap:6px;flex-wrap:wrap;margin-top:30px}.mini-pills span{font-size:10px;border:1px solid #b8abcc;padding:5px 9px;border-radius:30px}.lines article{display:flex;gap:25px;border-bottom:1px solid var(--line);padding:18px 0}.lines article:first-child{padding-top:0}.lines article>span{font-size:11px;color:#7954a2;padding-top:6px}.lines h3{font-size:20px}.lines p{font-size:14px;margin:0}.facts-section{background:#1d1d1e;color:white}.facts-section p{color:#bfbfc2}.facts-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;padding:25px 0 32px}.facts-grid .eyebrow{color:#ccc1e8;font-size:9px}.facts-grid h3{font-size:25px}.facts-grid p{font-size:14px}details{border-top:1px solid #49494b;padding:20px 0}details:last-child{border-bottom:1px solid #49494b}summary{cursor:pointer;list-style:none;font-size:15px;display:flex;justify-content:space-between;gap:20px}summary::-webkit-details-marker{display:none}details p{padding-top:20px;margin:0;max-width:850px;font-size:14px}.resources{display:grid;grid-template-columns:1fr 1fr;column-gap:50px}.resources>a{display:flex;align-items:center;gap:22px;padding:26px 0;border-bottom:1px solid var(--line)}.resources>a>span{font-size:11px;color:#777}.resources h3{font-size:19px;margin:0 0 5px}.resources p{font-size:12px;margin:0}.resources b{margin-left:auto;font-size:24px;font-weight:400}.resources a:hover h3{color:#7954a2}.brief-note{background:#eeeee8;padding:22px 26px;margin-top:28px;border-radius:4px;font-size:13px}.brief-note p{margin:5px 0 0}.final{display:grid;grid-template-columns:1fr 1.15fr;gap:70px;border-top:1px solid var(--line)}#progress{font-size:11px;letter-spacing:1px;margin-top:35px;color:var(--ink)}.progress-track{height:5px;background:#e4e4de;max-width:330px}#progress-bar{height:100%;width:0;background:#8c74b3;transition:width .2s}#ready-message{font-size:12px;margin-top:18px;max-width:330px}#checklist label{display:flex;align-items:flex-start;gap:15px;font-size:14px;padding:17px 0;border-bottom:1px solid var(--line);cursor:pointer}input[type=checkbox]{accent-color:#72549e;width:19px;height:19px;flex-shrink:0;margin-top:3px}.closing{border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;padding-block:45px}.closing p{font-size:25px;line-height:1.4;margin:0;letter-spacing:-.5px}.closing strong{font-weight:500;color:#171717}footer{padding:30px 48px;border-top:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:25px}footer p{font-size:10px;letter-spacing:1.5px;margin:0}footer a{font-size:12px}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}@media(max-width:760px){header{padding:22px}.logo{width:100px}.header-label{display:none}.header-cta{font-size:11px}nav{justify-content:flex-start;gap:25px;font-size:12px}.wrap{padding:60px 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.black ol{padding-left:20px;font-size:14px}.black ol li{margin-bottom:20px}.black strong{color:white}

.medical-care{border-left:4px solid #7954a2;padding:28px;margin-bottom:25px}.medical-care h3{font-size:26px}.advertising-tips{padding:0;margin:20px 0 30px}.final .brief-note{margin-top:0;margin-bottom:20px}.final .brief-note p{font-size:13px;margin-bottom:14px}#advertising .small a{text-decoration:underline}

.dont-say{background:#e9e3fa;border-radius:7px;padding:34px;margin-top:30px}.dont-say h2{font-size:36px}.dont-say ul{list-style:none;padding:0;display:flex;gap:10px;flex-wrap:wrap;margin:24px 0}.dont-say li{border:1px solid #c1afd9;background:#faf9f6;border-radius:24px;padding:9px 15px;font-size:13px}.dont-say p:last-child{margin:0;font-size:14px}.dont-say .eyebrow{color:#6b54a2}@media(max-width:760px){.dont-say{padding:24px}.dont-say h2{font-size:32px}}

.dont-say{border-radius:24px;padding:40px}.dont-say li{border:0;border-radius:24px;padding:8px 13px;font-size:12px}.dont-say ul{gap:8px;margin:24px 0 28px}.dont-say h2{font-size:40px;line-height:1.15}.dont-say p{font-size:14px}@media(max-width:760px){.dont-say{padding:26px}.dont-say h2{font-size:31px}}
